Over the last 15 years, google has gone from one of many to being the only shop in town, and now it has a few competitors, but in terms of market share it is still dominant. Understanding whether or not this is a good or bad thing for business owners is another matter than understanding […]
Many people argue that fresh content is king, and you may see a real difference if you begin to update your website with blog posts, articles and news items. The more relevant your website is, the better it will rank in Google for those key phrases, and you may just see an increase in traffic […]
Every company is unique, and because of that, their marketing avenues are different too. Not every form of marketing will work for every type of business, and it’s important to begin to understand what works for you and what doesn’t. No matter what some people say, online marketing is broad. There is not just social […]
Visitor forensics is a relatively new and fast growing tool for web-masters to employ. It is a highly effective tool at creating a forensic analysis of visitors, from how they used the website, to who they are and what business they work for. There are a few options you have to choose from when it […]
It may seem as though emails have been around forever, but they’re still extremely important today, and they’re likely to remain important in the future. This is why it’s ideal to modernise and reinvent your marketing campaign if it’s a little bit outdated. Today you have to go beyond the heavy sales literature and media […]