Visitor forensics is a relatively new and fast growing tool for web-masters to employ. It is a highly effective tool at creating a forensic analysis of visitors, from how they used the website, to who they are and what business they work for.

There are a few options you have to choose from when it comes to visitor forensics. You have the market leader, which is Lead Forensics, which offers analysis for b2b companies of their visitors. What it will do is track the IP range of a business visiting your website, as well as how they’ve used your website; what pages they’ve visited, how long they stayed on each page, and where they clicked next. This gives useful information to businesses about how they can improve their user experience, as well as providing good leads for any sales department.

Some people find the idea of visitor forensics to be an invasive tactic used by businesses; particularly when it leads to being promptly called via telephone by the website’s (that you’ve just visited) business.