Building a site for your business is important, but creating one that keeps people on your pages for long or keeps them coming back is more important. It wouldn’t make sense to have a really beautiful website yet no one bothers to check out what you have to offer. Your web design efforts should be focused towards building a professional, user-friendly, easy-to-navigate and unique website, no matter whether you’re form a busy city or quiet village.
Just a few things for you to think about:
1. Eliminate clutter
Loading your website with images or putting up content is not bad at all, but overdoing it may put your visitors off. Make sure your WebPages do not have visual clutter (such as lots of photos, graphics or animated gifs) or competing calls to action that are likely to draw the reader away from the important parts of the pages. Additionally, divide your content into short paragraphs, preferably five to six lines. Limit the links in the header & footer to reduce clutter down on your landing pages and narrow the focus further.
2. Use colours wisely
Colour is important on a website, but colours often have some meaning to people, and employing the wrong colour may give the wrong connotation if you are not careful. In general, using neutral colour palette can give your website an elegant, clean and contemporary appearance. Always try to use a colour palette that not only complements your company logo but is also consistent with other marketing materials. You can also consider using small dashes of colour ─for key graphics or headlines─ to help guide your visitors to your important content.
3. Make your pages load fast
Another tip for great web design in Wellingborough is to create fast WebPages. Internet connections are getting faster & faster, meaning that readers are able to view more images, read more content and download in a much shorter time than was the case a few years back. If your pages are extremely slow, your visitors are likely to go away and the chances of the coming back are slim.
4. Ensure navigation is easy
To keep your visitors longer, your site and pages should be easy to navigate through. Put up navigation buttons at the top or bottom of your pages where people can easily see them. For pages that are long, consider using anchor links to help your readers find their way on those pages.
5. Include important links
A great website should have a home button on each and every page. That way, your readers will have an easier time getting to your homepage. Additionally, put a contact link on your pages and make sure it’s easy for visitors to find. After all, you want people to contact you for business, to inquire about your products and so on. And while at links, avoid using icon links. All your links should be text links, including the buttons on your pages. There’s no harm in having a rectangular or other button shapes, but you should make sure that there’s a word on top of them like “contact” or home”. To see some quality examples of effecitve, bold website deign, take a look at the portfolio of Freetimers here.